Reexamining new marketing activities based on responses to auto dealers' long delivery times
Kazuma IMAMURA
Economy of Consumption Research, Jun. 2024, [Reviewed]

Practical Methods of Management Analysis Utilizing Commercial Education: Breakthroughs Through Logical Thinking　　　　　　　　　　　　　　　
Kazuma Imamura, 東京法令出版株式会社
TOHO navi (Toho Tokyo Horei Publishing), 01 Feb. 2022, [Invited]

Approaching Well-being in Marketing Research: The Contribution of the Nordic School Towards Transformative Service Research　　　　　　　　　　　　　　　
Liting Shen; Kazuma Imamura, Corresponding, 日本マーケティング学会
Conference Proceedings 2021, 29 Oct. 2021, [Reviewed]

Constructing an Analytical Approach for Examining the Effectiveness of Services　　　　　　　　　　　　　　　
Kazuma Imamura; Chen Chen, Lead, 日本マーケティング学会
Conference Proceedings 2020, 16 Dec. 2020, [Reviewed]

Analysis of service worker practice: Focus on another Theory-in-Use　　　　　　　　　　　　　　　
Kazuma Imamura, 日本消費経済学会
Economy of Consumption Research, 30 Jun. 2019, [Reviewed]

Possibility of Value Co-creation from the Viewpoint of Customer Activities: From the case of Guangzhou Yakult　　　　　　　　　　　　　　　
Kazuma Imamura, 白桃書房
Journal of Japan Academy for Asian Market Economies, 26 Jan. 2019, [Reviewed]

The Possibility of Service Development that Caters to the Personalities of the Elderly: Examining Post-Emergent Outcomes Using the Customer Activity Concept　　　　　　　　　　　　　　　
Qian Xu; Kazuma Imamura, Corresponding, 日本マーケティング学会
Conference Proceedings 2018, 08 Oct. 2018, [Reviewed]

The meaning of the direct interaction promotion in the consumption process: The possibility of customer activity research,　　　　　　　　　　　　　　　
Imamura Kazuma, 日本消費経済学会
Economy of Consumption Research, 30 Jun. 2018, [Reviewed]

Progress of New Methods in Commercial Education: Challenge for Creating Unique Careers,　　　　　　　　　　　　　　　
Kazuma Imamura, Japan Academic Society of Business Education
The Journal of Business Education, 31 Mar. 2018

Continuous process and outcomes among entities: From a new relationship perspective
Kazuma Imamura, 日本消費経済学会
Economy of Consumption Research, 30 Jun. 2017, [Reviewed]

Practice of New methods in Commercial Education: The Emergence of New Carrier Consciousness　　　　　　　　　　　　　　　
Kazuma Imamura, 日本商業教育学会
The Journal of Business Education, 31 Mar. 2017

Positioning of Social Exchange in Marketing: Focus on Relationship Process among Entities,
Kazuma Imamura, 茨城大学人文学部
Studies in Social Sciences, 01 Feb. 2017

Relationships as Seen Through Services : The Dynamism of Market Creation Using "Benefit One Inc." as a Case Study　　　　　　　　　　　　　　　
Xian Jin; Kazuma Imamura, Corresponding, 日本マーケティング学会
Conference Proceedings 2016, 16 Oct. 2016, [Reviewed]

A study on the co-creation relationship between companies and customers: Evolution of management toward the dynamic adaptation and construction of the services deployment process,
Kazuma Imamura, 日本消費経済学会
Economy of Consumption Research, 20 Jun. 2016, [Reviewed], [Invited]

Development of New Methods in Commercial Education: New Goals Required for Continuing Education Era,　　　　　　　　　　　　　　　
Kazuma Imamura, 日本商業教育学会
The Journal of Business Education, 31 Mar. 2016

Involvement in the consumption and use phase of the manufacturing industry: Reconsideration of exchange for the dynamic adaptation,
Kazuma Imamura, 日本消費経済学会事務局
Economy of Consumption Research, 20 Jun. 2015, [Reviewed]

Developing methods that leverage commercial education: New goals and the significance of educational innovation　　　　　　　　　　　　　　　
Kazuma Imamura
Jikkyo: Commercial Education Materials, 25 Mar. 2015

Extension of Product Service and Value Co-creation with Customer: Acquisition of Co-creation and Conversion of a Quality Concept,
Kazuma Imamura, 日本消費経済学会事務局
Economy of Consumption Research,, 31 Oct. 2013, [Reviewed]

The Rewards of Guiding Students in Report Writing: New Possibilities for Business Education,　　　　　　　　　　　　　　　
Kazuma Imamura; Hideki Shimizu
The Journal of Business Education,, 31 Mar. 2013

Reexamination of Sustainable Advantage into SUBARU Legacy: From a Viewpoint of Corporate Activity Realizing Co-Creation of Value,
Kazuma Imamura, The purpose of this study is to clarify through the example of SUBARU "LEGACY" that their products have their original strength after purchasing.
Based on researches done mainly by case studies, it is showed that customers keep being interested in perception of the product not only before but even after purchasing, and demonstrates that efforts made by a manufacturer producing parts for racing cars. greatly contributed to improve the perceived value of the product.
The author examines that these qualities are evidences of sustainable advantage and additionally, he points out that corporate activities made by other companies than the manufacturer itself has importance in co-create of value., The Society for Industrial Studies, Japan
Annals of the Society for Industrial Studies,, 31 Mar. 2011, [Reviewed]

Reexamination of Quality, Perception and Value,　　　　　　　　　　　　　　　
Kazuma Imamura
Economy of Consumption Research,, 31 Mar. 2011, [Reviewed]

Possibilities of Marketing Education by Service-Dominant Logic: Development of Theories and Cases,　　　　　　　　　　　　　　　
Kazuma Imamura
The Journal of Business Education,, 31 Mar. 2010

Challenges to Corporate Brand Building in the Automobile Industry: The Case of Fuji Heavy Industries, Ltd.　　　　　　　　　　　　　　　
Kazuma Imamura
The Seiryodai Ronshu, 31 Jan. 2008

価値創造から価値共創のマーケティングへ －顧客満足から考える”プロセスを紡ぐサービス”の可能性－　　　　　　　　　　　　　　　
今村一真
常陽ARC, 01 Jun. 2018, [Invited]

Management Dynamics: Strategic, Marketing, and Accounting
Kazuma Imamura; Hirofumi Ota; Michiaki Takai; Shizuka Tabara; Hitomi Toyosaki; Tetsuo Mori, Joint editor
Hakutou Shobo, Oct. 2025, [Reviewed]
9784561258049

Evolution of Value Co-creation Marketing
Junichi Muramatsu; Kazuma Imamura; Akira Ohyabu; Yoshiro Fujioka; Xianghua Jiang; LIN Zhao; Shizuka Tabara; Ting-Chang Liang; Yoichiro So; Tsubasa Izaki; Tomoko Kaminishi, Zhang Shanhui, Contributor
Dobunkan Shuppan, Mar. 2025, [Reviewed]
9784495650247

Understanding a Company's "Earning Power" Through Sales, Operating Profit, and Cash Flow
Kazuma Imamura; Shigeru Akaiwa
Chuokeizai-sha, Sep. 2024, [Reviewed]
9784502514715

〔Major achievements〕Customer Primacy Marketing in Service: A Dyadic Approach Based on Value Co-creation
Kazuma Imamura, Single work
Dobunkan Shuppan, 10 Sep. 2023
9784495650209

Basic Theory of Disttribution, 2nd Edition　　　　　　　　　　　　　　　
Takamichi Inoue; Masato Shoji; Junichi Muramatsu; Toshiki Kawauchi; Hanxie Yu; Kazuo Ishikawa; Kazuo Kikuchi; Atsushi Kanazawa; Takashi Taguchi; Akira Ohyabu; Kazuma Imamura; Shinri Murakami; Yoshiro Fujioka; Lihua Ke; Takahisa Yamaguchi; Xianwen Xie, Contributor
Dobunkan Shuppan, 30 Mar. 2023, [Reviewed]
9784495647520

Nordic School Marketing Research: An Approach Based on Service Relationships Beyond the Market　　　　　　　　　　　　　　　
Junichi Muramatsu; Akira Ohyabu; Kazuma Imamura; Tomoya Kamoh; Jing Zhang; Satoshi Seino; Shinri Murakami; Yoshiro Fujioka, Contributor
Hakutou Shobo, 26 Feb. 2021, [Reviewed]
9784561662389

Developing Value Co-creation Marketing through Case Studies: Challenges in New Business Areas　　　　　　　　　　　　　　　
Junichi Muramatsu; Yoshiro Fujioka; Kazuma Imamura; Tomoko Kaminishi; Satoshi Seino; Xianghua Jiang; Takeshi Hoshida; Shinya Nakami; Sayaka Takiguchi; Seiki Kiyono; Kazuhiko Mori; Tetsuo Mori; Yasunori Miyawaki, Joint work
Dobunkan Shuppan, 28 Aug. 2020, [Reviewed]
9784495650056

Management of Service Sosiety　　　　　　　　　　　　　　　
Junichi Muramatsu; Takahisa Yamaguchi; Eds; Akira Ohyabu; Masaki Okui; Yoshiro Fujioka; Satoshi Seino; Michi Tokuda; Jing Zhang; Tomohiro Seki; Shinri Murakami; Kazuma Imamura; Xianghua Jiang; Kazuo Taomoto; Junya Miyoshi; Shizuka Tabara; Ryohei Takahashi; Hiroki Nishi, Contributor
Dobunkan Shuppan, 25 Dec. 2018, [Reviewed]
9784495649418

Casebook: Co-creation of Value and Marketing Theory　　　　　　　　　　　　　　　
Junichi Muramatsu; Satoshi Seino; Yukio Sato; Ichiro Sugao; Isao Yokota; Masaki Okui; Shinya Nakami; Jing Zhang; Tetsuo Mori; Kazuhiko Mori; Kazuma Imamura; Yoshiro Fujioka; Hiroki Nishi, Contributor
Dobunkan Shuppan, 25 Mar. 2016, [Reviewed]
9784495648213

Basic Theory of Disttribution　　　　　　　　　　　　　　　
Takamichi Inoue; Junichi Muramatsu; Toshiki Kawauchi; Masato Shoji; Hanxie Yu; Kazuo Ishikawa; Kazuo Kikuchi; Atsushi Kanazawa; Takashi Taguchi; Akira Ohyabu; Kazuma Imamura; Shinri Murakami; Yoshiro Fujioka; Lihua Ke; Takahisa Yamaguchi; Xianwen Xie, Contributor
Dobunkan Shuppan, 05 Apr. 2015, [Reviewed]
9784495647513

Co-creation of Value and Marketing Theory　　　　　　　　　　　　　　　
Junichi Muramatsu; Yoshiro Fujioka; Shinri Murakami; Akira Ohyabu; Jing Zhang; Yuichi Watanabe; Kazuma Imamura; Takahisa Yamaguchi; Yusuke Sakata; Kazuo Taomoto; Satoshi Seino, Contributor
Dobunkan Shuppan, 30 Mar. 2015, [Reviewed]
9784495647414

Knowledge Creation through Collaboration: Challenges in Graduate School Research　　　　　　　　　　　　　　　
Management Research Center; Hiroshima University, Contributor
Hakutou Shobo, 26 Mar. 2014, [Reviewed]
9784561266327

Management Quality Science　　　　　　　　　　　　　　　
Meiji University; Institute of Managemen; Quality Science, Contributor
Chuokeizai-sha, 10 Sep. 2011, [Reviewed]
9784502689406

Challenges in New Era Marketing: Theory and Practice　　　　　　　　　　　　　　　
Kazuhiko Konishi; Kunitoshi Ohmura; Kazuma Imamura; Masahiro Yurioka; Toyohiko Egami; Shinya Nishiguchi; Hiroshi Hirayama; Katsuya Suzuki; Yutaka Kamiya; Masahiro Ohshita, Contributor
Rokko Shuppan Hanbai Co., Ltd., 31 Mar. 2011, [Reviewed]
9784898120859

Customer-Centric Marketing Systems　　　　　　　　　　　　　　　
Junichi Muramatsu; Shinri Murakami; Takahisa Yamaguchi; Yoshiro Fujioka; Akira Ohyabu; Seiichi Fujii; Kazuma Imamura; Kumiko Hashimoto, Contributor
Dobunkan Shuppan, 25 May 2010, [Reviewed]
9784495643119

Service-Dominant Logic: A New Perspective on Marketing Theory　　　　　　　　　　　　　　　
Takamichi Inoue; Junichi Muramatsu; Takashi Taguchi; Tadanori Nogimura; Kazuo Kikuchi; Hidenari Henzan; Noriaki Saito; Susumu Maeda; Masato Shoji; Akira Ohyabu; Kazuma Imamura; Yoshiro Fujioka; Yu Hanxie; Toshiki Kawauchi, Contributor
Dobunkan Shuppan, 25 Mar. 2010, [Reviewed]
9784495642914

Marketing in the New Era: Theory and Practice　　　　　　　　　　　　　　　
Kazuhiko Konishi; Hiroo Matsuba; Mariko Ohtera; Yutaka Kamiya; Kunitoshi Ohmura; Shinya Nishiguchi; Kazuma Imamura; Toyohiko Egami; Hideo Matsui; Masahiro Yurioka; Yutaka Yamamoto; Masayuki Ohtori; Toshio Mae; Masahiro Ohshita; Hyosuk Ahn; Katsuya Suzuki, Contributor
Rokko Shuppan Hanbai Co., Ltd., 30 Apr. 2008, [Reviewed]
9784898120804